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Acres of Diamonds
Acres of Diamonds (PDF)
Prospecting and Recruiting Survival Guide
TABLE
OF CONTENTS
-
ACRES OF
DIAMONDS - In Your Own Backyard
-
THE POWER OF
LEVERAGE
-
YOUR UPLINE,
THE KEY TO YOUR SUCCESS
-
THE MIRACLE
OF COMPOUND SPONSORING
-
HOW TO
DEVELOP YOUR ACRES OF DIAMONDS
-
NAME MEMORY
JOGGER
-
LIST THE TOP
100 PEOPLE YOU KNOW
-
KEY
SPONSORING APPROACHES & OTHER TIPS
-
TELEPHONING
- How To Make Each Phone Call Worth $100
-
WHAT TO DO
WHEN PROSPECTS FAIL TO SHOW UP
-
VIDEO & TAPE
PROSPECTING - Passive methods to grow your business
-
OPPORTUNITY
BROCHURES - Hand Out Three A Day
-
HOW TO HANDLE OBJECTIONS
SCRIPTS -
APPROACHES & APPOINTMENT MAKING
-
SCRIPTS -
PEOPLE YOU KNOW
-
SCRIPTS -
THE CONSULTING APPROACH
-
SCRIPTS -
THE THIRD-PARTY APPROACH
-
SCRIPTS -
THE HOT BUTTON APPROACH
-
SCRIPTS -
DROP-BY SCRIPT- WITH UPLINE PARTNER
-
SCRIPTS -
FRIEND TO FRIEND APPROACH
-
SCRIPTS -
OPPORTUNITY BROCHURE AS PRE-APPROACH
-
SCRIPTS -
PEOPLE YOUR FRIENDS KNOW
-
SCRIPTS - ADDITIONAL IDEAS ON SETTING
APPOINTMENTS
MISCELLANEOUS
-
A PROVEN
TECHNIQUE TO INCREASE MEETING ATTENDANCE
-
HOW DO YOU
BUILD AT A DISTANCE?
-
CONFERENCE
CALLING
-
CALLING
'REFERRALS' - Is It A Cold Or Warm Call?
-
F.O.R.M. - A
Stranger Is A Friend You Have Yet To Meet
-
THIRD PARTY
LETTER - Increase Your Percentages
-
TEN STEPS TO
GETTING STARTED
ACRES OF DIAMONDS
by
Dr. Russell H. Conwell
"Acres of Diamonds" is a true story about a
farmer who lived in Africa during the time diamonds were first being
discovered. A friend told him that millions were being made by prospectors who
discovered diamond mines all across the Continent.
He
promptly sold his farm at a bargain price and left to prospect for diamonds. He
prospected all over the continent but was unable to find diamonds. He found
himself with all of his money gone, in poor health and depressed. With nothing
to live for, he threw himself into a river and drowned.
Long before he met his miserable end, the
man who had bought his farm found a large, unusual looking stone in the creek
bed that ran through the farm. He put it on his fireplace mantle as a curio.
Shortly, the same visitor who had told the
original farmer about diamonds stopped by to visit. He examined the stone and
told the new farmer it was one of the largest diamonds ever found--worth a
King's ransom. To his surprise, this farmer replied, oh, my entire farm is
covered with stones just like that one.
The farm that had been sold
for a bargain so the owner could prospect for diamonds turned out to be one of
the richest diamond mines in the world. The point is this: the first farmer
owned acres of diamonds but failed to examine it before looking elsewhere.
The purpose of this book is
to help you examine the VALUABLE RESOURCES all around you. These valuable
resources are the people you know. This book is designed to teach you to
identify, cut and polish the rough diamonds in your acres.
YOUR EFFORTS ALONE OR BUILD AN ORGANIZATION
If you are a new member your
sponsor has probably told you about the EcoQuest Car Program, the Travel Program
and the sizable earning potential. You want to believe these are possible but,
right now, there's only one person in your organization, You. Don't be
intimidated because you don’t have to do it alone. Imagine what could happen in
twelve months if you only sponsored two people and each person you sponsor
only sponsors one new person per month. Your organization would have a
total of 4,095 people in the twelfth month. No one can guarantee this will
happen in fact it won’t, but the power of multiplication is real and in fact
some have built organizations larger in one year.
YOUR
SPONSOR
THE KEY TO
YOUR SUCCESS
If you have just
become an Independent EcoQuest Dealer, your
Dealership provides you the
same opportunity originally provided your upline Sales Manager. The same
possibilities exist for you to drive a free Lexus, Cadillac or Lincoln; travel
the world on expense paid conventions for you and your family and earn $75,000,
$250,000 or even more a year just like the highest compensated independent Sales
Managers in the EcoQuest Field Organization. There are no handicaps just
because you are recently involved. In fact it is the contrary. You are in a
position to grow faster by learning from the experience of your upline Sales
Managers. In fact, you have many upline Sales Managers that have a vested
interest in your success. They are there to help you and are paid for providing
that support.
You and your upline Sales Managers will
work together to build your organization. Just like partners, but without the
problems partnerships bring. Each of you will bring different but valuable
abilities and assets to the effort. You will provide the raw material needed
for your business. This raw material will not cost you anything. It is already
in your possession. It is names of people who respect you, people who have been
enriched just by having known you. Initially, your first 24 contacts (your
double dozen) will get you started. As in any business you cannot build a
company on the work or purchases of 24 friends. You will learn to network or
move from influence group to the next influence group. Your first 24 though
will be an important key to getting started.
YOUR ACRE OF DIAMONDS
The people you know are Your Acre of
Diamonds. Statistics show that adults over the age of 21 know an average of 500
to 700 people. Make a list of 100 people with whom you have a favorable
relationship. List the most ambitious, go-getter individuals that you know
first. Strive to list as many top Candidates.
Top Candidates are:
Married; Have Children; Employed; Own a Home; and Age
25+, MLM
experience, health
conscious, involved in a church, been licensed in insurance etc….
Good candidates will improve
your odds of finding a diamond. But there are exceptions to everything. A
strong desire to succeed is the essential ingredient needed by everyone, good
candidates or not keep working on your list after the first 100. You will
continue to remember names as well as meet new people. On your Top 100 List
include only people living within 45-50 miles of your home. List out-of-town
people on a separate sheet. There is a long distance procedure we can use to
reach these people. It is discussed under Conference Calling and Lifeline.
YOU OWN THE DIAMONDS IN
THE ROUGH: WE HELP YOU TO
MAKE THEM SHINE
After completing your list of 100 names,
transfer your top 24 (Double Dozen) to your confidential prospect report and
make a copy of the list for your sponsor. He or she will help you contact many
of these people with you. ANYONE RECRUITED OR ANY PROSPECTS RECEIVED ARE
YOURS. Your sponsor is working for you to provide you with an ever-increasing
monthly income. To speed the growth of your organization your sponsor will work
with you via telephone, one to one interviews and with meetings. A phone script
will be provided so you will know exactly what to say. The appointments can be
setup at various times and locations. For example:
-
Prospect's
home
-
Breakfast appointments
-
Your
home
-
Morning or afternoon
coffee
-
Prospect's
office
-
Lunch at 11:30 or 1:00 or
both
-
Your
office
-
Any place that is
convenient
PARTNER FOR SUCCESS
Once, you have
set the appointment,
sit back-and watch your sponsor give the EcoQuest presentation. If you aren't
comfortable setting the appointment, your upline will help you. If a full-time
job restricts your time, your sponsor can set the appointment and make the
presentation without your presence. After observing appointment setting and a
few EcoQuest Business Opportunity and Fresh Air demo’s, you will get the feel of
it.
Your sponsor will use a graceful,
non-threatening telephone approach. If your prospect is not interested he or
she will still feel good about the call because you’ll never hurt someone’s
feelings by offering them an opportunity. There is a Telephone Script for your
sponsor to use also. If your prospect demonstrates any interest, he will be
invited to attend a meeting or conference call where he will learn more about
the company, the opportunity and the products.
TOOLS
Tools such as DVD’s, IPOD Presentations,
Success from Home magazines and training seminars, etc. will be available to
help your prospect make a decision. That decision might be to use and sell
Fresh Air to earn a supplemental income, build a business or if not interested
himself, he may be willing to refer you to others. Whatever the decision, your
Sales Manager will respect it.
If the decision is to build
the business then the process starts over again. Your prospect will be given a
copy of this booklet and asked to make a list of his or her 100 prospects. This
could happen within a day or a few days of your own decision to build a
business. A business prospect can even start a prospect list before they
sponsor. They can write down who they would start contacting if they decide to
build a business. Should that be the case, and you feel too inexperienced to
help your new downline, your upline sponsor will stop in and work with him just
as he helped you.
THE MIRACLE OF
COMPOUND SPONSORING
Conservatively, you can expect to sponsor
20 of the 100 prospects on your list. These 20, of course, will use Fresh Air,
Laundry Pure, PowerwoRX, Infinity2 and at least 5 should actually go on to build
a business. Each of the five business builders will make a prospect list of
100. Now you have 500 new prospects from your group. Project the same
conservative figures and you can expect 100 to be sponsored who will at least
use Fresh Air or the other products and 25 who build a business.
Now you have 120 people in
your group that have purchased systems. Out of the 30 new people who want to
start a business you end up with 100 prospects from each for a total of 3000 new
prospects in your organization.
If you really want to get
excited-project the above figures another time or two. Now understand, all of
these people are in your organization. Your FINANCIAL INDEPENDENCE, and the
perks such as Bonus Car and Worldwide Travel, is becoming a reality. By this
time the same benefits have also become a reality for numerous people within
your organization.
YOU ARE ON YOUR WAY TO BECOMING A
"MASTER PROSPECTOR"
DEVELOPING YOUR ACRES OF DIAMONDS
The formula for
developing the raw materials in Your "Acres of Diamonds" is to obtain a
broad base of people that you know on a favorable basis, obtaining as many “Good
Candidates” as possible in the first 100 names on your list. These
will improve your odds
of finding a diamond but there are exceptions. For example, the person who
is ambitious wants to make a difference with their
life.
"HERE'S WHAT TO DO!"
Dedicate at least two hours
exclusively toward completing your "Acres Of Diamonds" list. Then
spend at least one hour a day adding to your list.
You
will remember many names while driving, working, shopping, etc. Keep a small
notebook with you at all times and immediately record a name when it comes into
your mind. Experience has shown that if you do not immediately record them, you
may not remember their names again for months.
Statistics show that people
over the age of 21 know an average of 500 to 700 people. Make
your master list as large as possible, recording the names in something like a
spiral notebook. Make a separate list of people who live outside your local
area. Set this list aside until later. We have a system to contact this group
called “conference Calling.”
Review your
total local list and select the 100 People you would most like to have in your
organization. Put them on the following sheets in this book. Once your 100
name list is completed, remember to put your double dozen on the confidential
prospect report and make a copy for your upline sponsor so he or she
can help you start contacting your prospects with you. Continue making
notes of people you remember and those you meet in your daily activities.
Place these names in your
master list to be contacted later.
SPONSORING TIPS
In order to
sponsor, you must first prospect.
-
Be aware of people opportunities and;
-
Identify and use
your spare time;
-
Spend
time where good candidates are.
Have you ever
walked away from someone saying to yourself, "I wish I had mentioned EcoQuest?"
Prepare yourself to introduce EcoQuest into every conversation. I always,
without fail, ask everyone I meet, "What do you do for a living? "
He/she invariably asks me what I do and we are comfortably into an EcoQuest
conversation. When you are informed, and thinking about your business, EcoQuest
fits into virtually any conversation.
Following
are low key, non-threatening questions that can open the door for a sponsoring
opportunity: If I could show you how many are earning 25, 50, 75 even $100,000
their very first year with a technology company called EcoQuest. Would it be
worth listening to a 3 minute recorded message from one of the owners?
(EcoQuest provides a toll free 3 minute introductory message that can assist in
developing interest)
1. Would you or anyone you know be
interested in earning an extra $25,000 this year?
2. Have you ever considered having your
own business?
3. I am looking for people that want to
reduce their energy bill by up to 25% and earn some serious money – could I talk
to you a few minutes about this?
4. Are you
interested in earning more money with the Green movement?
5. I have found a great business
opportunity and I would like to
share it with you – can we sit down for 15 minutes to talk?
6. Are you happy with your immediate income
and future potential?
7. Where will you be, and what will you be
doing, in five years if you
continue to do the same thing you did today?
8. Who do you
know who would like to own his/her own business without the start up cost?
9. If you could choose your own income and
earn any amount of money ...
how much would you like to earn per year?
10. Would a second income stream that could
earn you an extra $1,000 or more a month and
provide you with a Company Car interest you?
11. Are you satisfied with your present
career and prospects for
advancement?
12. Are you satisfied with your present income?
13. Are you able to spend as much time with
your family as you would
like?
14. Will you be satisfied working for someone
else the rest of your life?
15. Considering inflation, is your retirement income adequate?
16. Are you being paid what you are worth?
17. Are you in the market for a substantial second income?
After you have
sparked some interest the following statement is a graceful way to ask for the
appointment: "Our business may or may not be for you,
but I believe you will be impressed with the way it works. Do you have
the time now for me to explain it or would tomorrow about this time
be better?
If the
opportunity to discuss EcoQuest is a chance encounter you may have a few minutes
to talk.
This might be
the case in the grocery line, etc. Before parting you might leave a Success
from Home Magazine with your name and phone number on it. Ask for a business
card or his/her name and phone number so you can follow-up in
a day or two. Start each day with a success manual in your pocket and reminder
to use it.
A fun way to
remember to build your business everyday is to put 5 marbles in your pocket.
Each time you approach somebody move one marble from that pocket to the next.
At the end of the day if all the marbles are moved and if you do this day after
day and teach others to do so, you WILL build a massive business.
IT'S ALL IN THE AVERAGES!
Don't fret if a
prospect turns you down for an appointment. Even if it happens with several
prospects in a row. The averages will always work for you ... when you are
consistent over time, so don't give up too early!
EVERY PHONE CALL WORTH $100 PER YEAR
First
question: How many calls are you willing to make
every day, even when most of them result in hearing a no, if each one is worth
$100?
Next question: Why wait 20 years to
make 3000 calls when it could be done in 100 days if you are full time? If you are
part-time, 10 calls a day for 300 days will accomplish the same results.
In reality, each
call you make is worth $100.00 per year and much more. Suppose you make 250
phone calls to
recruit one person that becomes a Sales Manager. The royalties earned on an
average Qualified Sales Manager can be $2000.00 per month or $24,000.00 per
year! When you see the value of recruiting one person who achieves this rank,
the fear of calling someone and having them say no changes to the fear of
calling someone to find they said yes to someone else! Or, if for every 10 calls
that take just minutes you make one sale of a Fresh Air or DuctwoRX or PowerwoRX
with a $150.00 to $300.00 profit, how many $100.00 calls would you make?
It is
important to keep records of all of your prospecting, phone calling and
recruiting activities. When you keep good records, you are encouraged to make
more calls because you develop a ratio. Three calls gets an appointment, three
appointments gets a sale, three sales gets a dealer, 15 dealers gets a Sales
Managers. Or, three calls get an appointment, three appointments get a sale.
The more appointments you do the better your ratio becomes. If you don’t keep
records, you are running blind and can never be a good leader or teacher.
TELEPHONE TIPS
-
Decide how many appointments you want to
make during each phone session, then keep calling until you've met your goal.
-
Remember, you are just scouting for
interest. Not everyone will be interested so don't be upset when you hear "no".
-
Be prepared. Know your approach and how
to handle objections. (See the various scripts in this book.)
-
Relax! Smile! Don't press! Your prospect
will be able to sense all these things.
-
Don't try to sell on the phone. It won't
work. Your only objective is to get an appointment ... nothing else!
-
Keep records of your phone activity. You
can improve your technique by reviewing to see where you did well or poorly.
-
Be warm. Be friendly.
-
Be positive! Assume you will make the
appointment-you're just working out the details.
-
Follow your script. It has worked for
thousands of others. It can ... and will work well for you.
-
Try to make your appointments no longer
than a week in advance. And, when you do, follow up with a
brief note confirming the date and time if the
appointment is more than three days away.
Memorize
the phone script you are going to use (Select one from this book or have your
sponsor help you develop one.) Always keep this script in front of you while
you're making the telephone appointments! If you think it sounds like you are
reading the script make an outline on a separate sheet. This will keep you on
track and help you relax. You will be surprised how professional and confident
you will sound after a few calls.
ONE FINAL NOTE ABOUT "NO'S"
You must realize most people will not want an EcoQuest
business--they might love the lifestyle But they are not willing to take on any extra activity in their
lives at this time. If everyone said "yes" it wouldn't be much of an opportunity. When you are
calling you are, in a sense, looking for the “no” as well as the "yes". "No" simply
means you haven't found the person you're seeking... yet.
If you can truly
understand you are seeking the "no" as well as the "yes" -
then you will realize getting a "no" is a successful phone call. It is one
more call added to the list that will make the averages work in your favor.
And, with consistency, it is one more call that will earn you $100 every single
year for the rest of your life. This realization was what turned the phone into
my best friend.
WHAT IF YOUR PROSPECT
DOES NOT SHOW UP
FOR THE APPOINTMENT OR MEETING
Call him. He
may have a legitimate reason or he might have lost interest. Either way, you
need to know. Open your phone call like this: “Hello, Mike, this is John
Matthews. I’ m sorry I missed you this morning.”
If your prospect has lost interest, ask him why. Offer to
answer his questions and volunteer to reset the appointment. Don't beg or
push--be helpful.
USING SUCCESS MAGAZINES OR
PROOF BOOKS WITH GETTING APPOINTMENTS .
EcoQuest provides the finest materials ever
developed. You can mail these to your prospect to break the ice if you choose.
Attach a note and highlight key areas you want them to read. “John, I have
been wanting to talk to you about a business situation that has me really
excited. I’ll be in touch shortly. Thanks, Rick.” or
“John, basically we have the same background, so I thought these
benefits might interest you. I’ll be in touch shortly. Rick.” Or “John, I would
like to have you look over this booklet called the Proof Book and then try this
Fresh Air machine and give me some feedback. I am considering building a major
career with this company and product and your honest feedback would be very
helpful.”
Another
successful technique to get people to meetings is to pick them up. I used to
let people know that on meeting night ‘I was going to be in the neighborhood
anyway’ so why not pick them up and have coffee before the meeting. Sometimes I
drove 30 miles to ‘be in their neighborhood’. Remember, it’s the little extra
things that separate winners from those back in the pack. Do the little things
and win! Even asking a dealer you really want to come to a meeting “John, I
could use your help at the meeting - Could you demo the Living Proof and onion
test or could you bring a few folding chairs?”
DVD and IPOD PROSPECTING
A graceful
approach for DVD’s or IPOD to an acquaintance or casual contact could be as
follows: "John, would you or anyone you know be interested in earning
an extra $25,000 this year without giving up your current occupation? If the
answer is no, find another prospect. If the answer is "yes", "maybe" or "doing
what?" just ask them to take the DVD or C/D and watch or listen to it.
Include a copy of you or your Sales Managers bonus check.
Another
idea is to include a Success from Home magazine with the DVD or C/D. You will
retrieve these so your total cost will be minimal, a real advertising value!
You can use your IPOD presentation the same way or let them view it right on the
spot. Recently I held a meeting in the back of a plane with a great prospect
couple using my IPOD.
Tell the
acquaintance or casual contact, "I will be back in touch with you in
three days to pick up the DVD or C/D and to answer your questions if you
are interested. If you are not interested, maybe the DVD or C/D will
remind you of someone who needs to earn extra
money. There is no obligation. Is that fair enough? "
When you
find an interested prospect, have your Sales Manager help you present a Business
opportunity One-on-One or invite the prospect to an opportunity meeting. DVD’s
and C/D’s can be purchased at
www.ecoquestmac.com
for very little. So there is no excuse not to stay busy loaning and rotating
DVD’s or C/D’s.
EcoQuest International – One of America’s Fastest
Growing US Corporation
Invites you to participate in a Premier Showing of a new DVD
“A Real Business for Real
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The
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Now
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Greatest Opportunity in America today.
a
FREE GIFT from EcoQuest International.
Just for agreeing to view this DVD
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VIEWER’S NAME:
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VIEWER’S ADDRESS:
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The individuals profiled in this DVD are diverse in age and background, like
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Enjoy watching this DVD and feel free to share it with others.
IDEAS FOR VIDEO AND TAPE
PROSPECTING
1. Secure ten or twenty copies of a good video or C/D
from www.ecoquestmac.com and start circulating them.
2. Review your list of people you haven't contacted yet,
and send them a copy.
3. Prepare a kit for all new prospects that includes a
product literature company literature and a video or cassette. Try to
distribute five to ten kits a week.
4. Include a video or C/D with retail sales along with a
return envelope.
5. Send the video or C/D UPS to prospects and members who
live far away. When it is time to retrieve the video, send a UPS call tag to
have it automatically picked up. (This is a regular UPS service.)
6. Take the video or C/D with you to every appointment
and leave it. Returning to retrieve it provides you with a natural opportunity
to follow up.
7. Create a short, simple questionnaire, and attach it to
the tape. Ask new prospects if they watched it, what was of particular
interest, do they want to earn extra money or change careers, would they show
the video to a friend and would they like additional information on Fresh Air or
the opportunity. People will be more apt to watch it if they have to fill out a
card.
8. Include the video or tape when doing a complimentary
Fresh Air clean up or whole home assessment.
9. Show the video or play the C/D at
each of your meetings.
10. Use the video as a screening process to identify those
who are interested, and concentrate on them.
11. Develop a promotion and award a video to every new
DISTRIBUTOR who makes 500 PV.
12. When people start responding from the video and
expressing interest, start the process all over again, and have them show it to
everyone they know.
13. Use the video as part of your general training
classes. In addition hold specific training classes with your downline on how
to make the most of the video or C/D. Help them to develop effective ways to
approach people with them.
14. Include the video as part of your community’s Welcome
Wagon program. New arrivals are often looking for new career opportunities.
15. Develop a discussion that touches on the main benefits
the video presents. Ask your audience to visualize themselves as one of the
people in the video. Help them to realize that the Sales Managers in the video
are not super heroes but ordinary people who have achieved success with their
own business.
16. Most important, find a process that works for you--keep
it simple and repeat it over and over.
17. Set a goal to have the video or C/D evaluated 10 to 20
times a week.
PRINCIPLE: MASSIVE ACTION EQUALS MASSIVE RESULTS
OPPORTUNITY BROCHURES
SET GOAL TO HAND OUT BROCHURES DAILY
Anyone with guts
can recruit with this next method. Always carry your Success from Home
Magazines or recruiting brochure with you. Make a commitment to hand out three
per day. You can use questions found in the article F.O.R.M. in this
booklet to open conversations. When you are ready to move on you can pull out
your magazine and ask, "Would you or anyone you know be interested in earning
an extra $25,000 this year?" Then hand them the Success from Home
Magazine and ask that they look it over and give you a call if they are
interested or knew of someone who might be. Ask for their business card
or phone number for follow-up. Always put yellow post it stickers
on key pages.
RESULTS
Using this
method will accomplish two things. Number one you will recruit Sales Managers.
Keep tract of how many brochures you have to pass out to get an appointment,
sponsor a Dealer and develop a Sales Manager. You now have the power in your
hands to develop Sales Managers at will. You need only be the messenger.
Secondly, you will develop boldness that will cause you to grow to great
heights. Get on with it!
HOW TO HANDLE OBJECTIONS
OVERCOMING MOST OBJECTIONS WITH ONE
SENTENCE
When setting an appointment, most-objections can be diffused with
a short statement.
Memorize it! If you are telephoning for appointments, keep it
next to the phone. Remember,
whatever the objection, the prospect usually means he is not
interested. Most of the time the
prospect really does not know what he is "Not interested in." One
thing I have learned in
recruiting is what the prospect initially tells you and what he
ends up actually doing, in most
cases, are two different things. Initially, he did not have
enough facts to know he was interested.
Use the
following statement: "I REALIZE THAT YOU MAY NOT BE INTERESTED, BUT I DO
THINK YOU WILL BE IMPRESSED WITH THE WAY OUR BUSINESS WORKS." Then
again attempt to set up an appointment. If the same objection or another comes
up just say, "John, as I mentioned earlier, I realize you may
not be interested and if you are not that's ok, but perhaps, you
will know someone who might be interested, " and again move to set
the appointment: "Would Friday afternoon at 3:00 P.M. be a good
time or would Wednesday at 7:30 be better for us to visit for a few
minutes?"
If you will
remember this one little statement, "I REALIZE THAT YOU MAY NOT BE INTERESTED,
BUT I DO THINK YOU WILL BE IMPRESSED WITH HOW OUR BUSINESS WORKS." I believe
your prospect will relax and your fear of calling will disappear. It certainly
helps new dealers overcome CALL RELUCTANCE.
Please
note that most of the APPROACH SCRIPTS in this book include answers to handling
certain objections. In most cases these are the objections you are most likely
to receive with that particular script. Even so, the answer, "I realize you may
not be interested, etc." is in my opinion the best way to handle the "I'm not
interested" objection.
HANDLING OBJECTIONS
IN YOUR PRESENTATION
If you don't know the answer to a specific
question, don't guess or fake it. Your prospect will sense it immediately.
Your prospect does not expect you to know everything. He does expect you to be
honest.
When he asks a
question you don't know how to answer simply say, "John, that's a good
question. I have never had that asked. I'll get the answer and
get back to you. He will feel good that he asked a unique question.
Your credibility remains intact and you have the perfect opportunity to
re-contact your prospect.
OTHER OFTEN-HEARD OBJECTIONS
OBJECTION: Is this like Amway (or
another MLM company)?
RESPONSE: I really don't know
much about Amway. What is your impression of the company?
Most of the time he will have some negative comment and my
response is, "Really, EcoQuest International is not like that at all." Then
I continue my presentation. I just side step, not ignore, a lot of
questions. I see them as smoke screens to distract me.
OBJECTION: EcoQuest is a pyramid,
isn't it?
RESPONSE: John, what is your
definition of a pyramid?
After he has given me an explanation of something he feels is
illegal, I respond:
"EcoQuest International
has been doing business in the U.S. for more than twenty
years as well as several foreign countries. If we were an illegal
pyramid the government would have put us out of business years
ago. EcoQuest is not a pyramid. Chain letters are pyramids."
In fact, EcoQuest has been featured in several major magazines over the last
2 years!
Then I continue my presentation. When I ask a prospect to
define whatever is troubling him, I do it in a very caring and nurturing
way.
OBJECTION: I know about EcoQuest
and I am not interested.
ANSWER: "Do you know about
the retail side or the management side of EcoQuest?"
Usually he will say retail. I continue to tell the prospect
that the big money is in the management side and there is no door-to-door
contact involved. I have discovered that there are two EcoQuest. First,
there is the EcoQuest that I know. Second, there is the EcoQuest someone
thinks he knows. If you want to find out what someone knows, just ask,
"What has been your exposure to EcoQuest? The reply is generally
off the wall something he heard third or fourth hand.
OBJECTION: I'm not a
salesman.
ANSWER: "That's fine, the
retail part of EcoQuest nets Dealers $25,000 a year for two sales per week!
But what I want to discuss is the management side of EcoQuest. I am looking
for someone who has organizational ability or has training skills, etc."
Sales people can be as successful as any other occupational
background. I’m being honest when I say I'm not looking for sales people. I
am not overlooking them, either. What I am really looking for is an honest,
ambitious, go-getter who is teachable.
MAKE A LIST OF OBJECTIONS
Make a list of objections you have heard. Discuss them with
an experienced Sales Manager. In a few weeks you will have heard most of them.
THE MORE
OBJECTIONS--THE MORE INTEREST
If there were no
interest at all there would be no objections. Objections are a way of saying,
"I like what I see but I'm not yet sold. I need more information." objections
should not be viewed as negative. They are not! Train your mind to think,
"Wow, I'm getting objections. I may have a future Master Sales
Manager on the line."
Handling objections
can be easy and systematic if you have a method and you are ready for the
objection. The following ideas will almost always work if used in the right
situations. Keep in mind though that EcoQuest is not for everyone. Some people
will just not give you an appointment and we have to accept that and go on
looking for the right person. Remember most of your top people are not trained,
but rather found as diamonds in the rough.
Feel‑Felt‑Found Method:
Your potential candidate
throws a curve at you such as "I don't have time for things like that". I
understand John how you feel as a matter of fact I felt the same way, but I
found that my new business took only spare time and the financial rewards were
so great that I didn't mind the few hours it required. How about if we meet for
coffee before you go to work this Thursday or would Friday be better? (You can
do this with most any objection, try it yourself with others. (Practice makes
perfect!)
Apparently method:
Many times if you can get
past the first objection, you can get the appointment. People will give you a
smoke screen that is really not an objection, just a mild brush off. This next
method will give you a way to get past that first objection. You make your
attempt to set an appointment using one of the above mentioned methods, only
this time the prospect says NO, I am not interested. What you do next will
determine whether you get the appointment our not.
Apparently ________ you have
a very good reason for saying that your not interested, do you mind if I ask
what it is? Your prospect will then respond with the fear that caused them to
say no, such as "I don't have enough time to get involved" or "my brother got
involved in that and lost money" or" I am not the sales type".
At this point you follow with
1. Suppose that I could share with you that in fact time was not a factor and
that busy people make the most money in our business, then in your opinion would
it be worth 15 minutes of your time to have coffee? *
How about if we
meet before work on _____ or would Sat. be better? (2.) Suppose I could share
with you that investing money was not involved, in fact that you would only be
making money, then in your opinion would it be worth 15 minutes of your lunch
hour to meet with me or would this weekend be better? (3.) Suppose that I could
share with you that "sales types are not really what we look for in our
business, in fact we seek out people that enjoy and like others rather than
sellers, then in your opinion ...
By‑pass:
Sometimes it is easiest to by‑pass the question. (That's a good question, I'll
be getting to that in a moment. John, are you still working for XYZ company? or
That's a good question, I'll be covering that when we get together. *(Do
you have a calendar handy) or (Do you have a pen and paper handy)
Getting The Appointment Scripts
APPROACHES AND APPOINTMENT MAKING
OK, Let’s
assume you have your “Prospect” List and have learned how to recognize a
good prospect. Now it is time to take the next action step - approaches and
appointment setting. There are several
situations you will encounter when you make approaches and schedule your
appointments. Approaches will be used for:
1. PEOPLE YOU KNOW PERSONALLY
2. PEOPLE YOUR FRIENDS RECOMMEND
3. COLD CONTACTS
4. THE CONSULTING APPROACH
5. THE HOT BUTTON
6. CLASSIFIED AD RESPONSE
7. THIRD-PERSON "PROSPECTING"
Each situation calls for a
specific approach. Once you
become comfortable with these approaches they will become second nature to you.
PEOPLE YOU KNOW
Those on
your "PROSPECT" List will be the first people you talk to about
EcoQuest. Your first step is to call and set an appointment. The reason you
want to contact these folks first is you have an advantage here. These people
respect and trust you and you have influence with them. Your odds increase
dramatically with people you know.
Your
conversation might begin like this: "HELLO BOB, THIS
IS JOHN JONES.
Following your opening greeting you might want to small talk a bit. Ask
how he is doing. Small talk is an effective way to lead into your approach.
But don't let it go on too long: it is best to get to the point as soon as
possible.
A good way to continue your
conversation might be to say: I'M EXAMINING A BUSINESS SITUATION. I FEEL IT
HAS SOME SUPER FINANCIAL POTENTIAL. I WOULD LIKE TO SIT DOWN WITH YOU FOR ABOUT
45 MINUTES TO SHOW YOU WHAT I’M DOING AND GET YOUR OPINION ABOUT IT." or,
you might say: "HEY, BUDDY, I HAVE A BUSINESS
PROPOSITION THAT REALLY LOOKS GOOD TO ME. I'D LIKE TO TAKE YOU TO LUNCH AND SEE
WHAT YOU THINK ABOUT IT. "
A third
approach is to affirm your confidence in the Phoenix System by saying something
like:
"HEY,
I'VE COME ACROSS SOMETHING THAT IS TOTALLY AWESOME. WHEN CAN WE GET TOGETHER? I
WANT TO SHARE THIS WITH YOU; I CAN'T DO IT JUSTICE OVER THE PHONE."
You might want to
use a pre-approach mailer before you phone your friends. The pre-approach
mailer will include a short personal note which can break the ice. Your personal
note might read: "DEAR GARY, I'M TAKING A LOOK AT A
BUSINESS SITUATION. NEXT YEAR, IT COULD BE WORTH AN EXTRA $25,000 IN PRODUCTIVE
INCOME. PLEASE READ THROUGH THE MAGAZINE I'M ENCLOSING AND GIVE ME YOUR
OPINION. I'LL BE GETTING BACK IN TOUCH WITH YOU IN THE NEXT TWO OR THREE DAYS.
DON’T RE-INVENT THE WHEEL,
BUT ALSO BE CREATIVE
Over the years, I have often
called a friend and said, "John, I have something I want to run by you to see
what you think. Are you going to be home in thirty minutes or so?" Sometimes
he has replied, "What is it?" My response has always been, “Put the coffee on
and I’ll show you when I get there.” I believe the key to this type of
approach has been my excitement. If you, don’t have that excitement, go back to
your sponsor and say, "Would you tell me one more time how EcoQuest works!" Then
start using FreshAir as fast as you can. Stop for a moment and determine what
it is you really want that EcoQuest can help you attain. Now call a friend and
tell him you need to talk to him now, and to put on the coffee.
Getting The Appointment Scripts
GRACEFUL RECRUITING APPROACHES
THE CONSULTING APPROACH
This method is best used
when you are new in your business. Call a friend and tell him you have recently
become involved in a new venture and, knowing his expertise, you would
like to discuss your plans and get his opinion. With this type of approach you
compliment your friend by telling him you value his opinion. This maintains his
attention so you can explain your business plan.
THE HOT BUTTON APPROACH
(Find their hot button and push it)
Use this approach to
demonstrate how your business can help your prospect attain what he has wanted
for a long time; a new home, travel, education for children or financial
independence. A typical dialogue would be: "John,
if I could show you how you could put your kids through college without using
your present source of income, would it be worth an hour and a half of your
time? “
Some individuals are
hesitant to approach their lawyer, doctor or other professionals with a home
business plan. This should not be a problem. These professionals may net large
incomes but, just like the rest of us, their incomes are temporary. That is, if
the professional stopped doing what he does, he would stop earning income.
If a doctor is involved in
an accident and is partially disabled he will lose his income. Professionals
are often looking for something that will provide future income for what they
have done or invested in the past. This is the primary reason they are often
heavy investors in land and stocks, etc. But these types of investments do not
give them the opportunity to build a large organization. The EcoQuest
opportunity allows them to own a formidable enterprise while ensuring their
future royalty income. Secondly – even if they make good incomes, they can’t
help others enjoy the same. With EcoQuest they can!
A good hot button approach
for these individuals is: "John, would an extra twenty
five to fifty thousand dollars of permanent income influence the way you run
your practice?"
Getting The Appointment Scripts
FRIEND TO FRIEND APPROACH
DROP BY SCRIPT WITH SPONSOR
ALONG
"Hello Joe, this is (your
name). How are you? Joe, I was just calling to see if you were home. I
was going to drop-by in the next few minutes. I've got something I want to show
you.
Are you going to be there?
... (Wait for an answer.) Good. I'll see you in a few minutes. Good Bye."
NOTE:
If they say, "What is it?", respond by saying, "Joe, I
really don't have time to go into it right now. I'll tell you all
about it when I get there! Good-bye.
ARRIVAL
Upon arriving at the
prospect's home with your sponsor, say the following when the prospect answers
the door. "Hey Joe, I’d like you to meet a friend of mine, (name your upline
partner, John) John shared an opportunity a couple of weeks ago that's really
got me excited. I'd like to see what you think and get your opinion." The
sponsor takes over from this point by going straight into the warm-up and into
the presentation. NOTE: Most people have at least ten to twenty close friends
or more that could be approached in this manner, right now.
TELEPHONE SCRIPT
FOR REFERRAL PROSPECTS
PEOPLE YOUR FRIENDS KNOW
SCRIPT FOR UPLINE PARTNER
“John, you
don't know me but my name is (your name). I am a friend of (name of
nominator). Do you know (name of nominator) works part-time with m.e The other
day I was asking him if he knew of anyone that is highly ambitious and a
go-getter? I am always interested in talking with people who are
ambitious. John said to give you a call because you are
one of the most ambitious people he knows and open enough to talk to me. Let me
tell you what we do! We are the marketing arm for EcoQuest International which
is the world's largest air treatment company of its type. EcoQuest was just
featured several Magazines on the national magazine stands. We market the
worlds only certified space air treatment systems to businesses and homes around
the world. We have many people who earn $700 to $2000 a month in the first one
or two months while they are learning the business on a part-time basis. Many
love it so much they go full time and earn a six figure income in one to two
years. (Prospect's name), I am calling because I want to talk to you about air
treatment business and the kind of money that can be made. Your friend John said
that you are the kind of person that is ambitious and open enough to talk to
me. I was wondering if your schedule is better for tomorrow or (alternative
time) for lunch.
APPOINTMENT-TIME-PLACE
OPTIONS
Lunch:
11:30 or 1:30
Breakfast:
Coffee: Morning, afternoon or after work
Place: The prospect's or your workplace, home or restaurant
The above script is longer
than most but it nails the appointment. The script satisfies the
prospect's most asked
objections and it flatters them just enough to make it hard for them to turn
down the appointment. Good
luck!
ADDITIONAL
IDEAS ON SETTING APPOINTMENTSPRIVATE
It is important to be in the
right frame of mind and that you are in a position to succeed before starting
the appointment setting process. Consider the following as you prepare to set up
appointments.
1. Environment: Before
starting the appointment setting process it is imperative that
the following situations occur.
A. Room should be quite
and free of distractions, ie. children, radios, t.v., and other
people talking.
B. Make sure you have a
appointment calendar ready and that you have two times in mind for the
appointment.
C. Have your script
already in hand when you start the phone call.
D. Keep in mind that the
only reason that you are making the phone call is to set an
appointment. NEVER try to explain your plan on the phone.
E. Set the appointment
whenever possible with both spouses. (get the appointment then ask)
F. Make a decision were
you will have the appointment.
G. Set the appointment
within 2‑3 days of the phone call.
H. Explain clearly that
your office is in your home.
I. Understand there is a
close to getting appointments just as there is in
selling.
Basics
1. Make your prospect list.
2. Work your top 6 each week.
3. Get help from your sponsor
or support system.
4. Set a goal for activity,
not just benefits.
5. Get a great attitude
before calling.
a. Success after success
b. Have your goals in
front of you when calling
6. You have the gift ‑ call
with strength not need
7. Start with your strongest
players. You can never go wrong with them.
Anytime you see *, it means
do not pause here! Pause at these
stages equals death to the
appointment. Go for the close.
Setting Appointments:
1. Good friends, relatives
etc.
Hello _________, This is
________. Do you have a minute to talk? The reason I'm calling is to let you
know that I've recently started a new business venture that is going to put an
extra $10,000.00 or more in my pocket this year. I knew you probably would not
be interested because your already very busy with your job etc. But I value
your opinion and wanted to share with you what I will be doing, then if your not
interested, at least you'll know what I'm doing.* I can come to your home
or meet at my office. Would this week be good or would next week be more
convenient? (At this point key in on a specific time!)
Hello, ______________, This
is ________________, do you have a moment to talk? The reason I'm calling is
that I just became involved in a business venture that I am very excited about.
I am going to be owning and operating a home based business working in the fast
growing indoor environment industry. The parent Corporation is called EcoQuest
International. They are a hundred million dollar company that was recently
featured in several national magazines. I will be one of their managers
operating a business with them. They will even be providing me with a company
car! I'm calling you because one of my first objectives is to staff my company
with three part time assistants to work with me. It would be worth about
$1200.00 to $1500.00 per month for a 12‑ 15 hour per week. *
__________,(1.) This may or may not be right for you, but I really value your
opinion and would like to share some facts and figures with you and see what you
think. If you find my company interesting, great! If not, that’s o.k., you
will still be helping me just by listening. * How about if I stop by for
30 minutes towards the end of this week or would the weekend be better? (2.)
___________, I am involved in a start up training program and my first
assignment is to learn to give interviews to staff my company. I am calling
some of my closest friends and associates and setting up some interviews. I
need about 30 minuets of your time, would this week be good or would next week
be better?
Hello _______, This is
____________. I have something really exciting to share with you. Can I come
over tonight between 6:00 and 7:00 p.m.? By the way, tell (spouse) that I am
coming, I need to see her too.
Product Approach
Hello ________, This is
_______. Do you have a minute to talk? Great! The reason that I called is
that I just got started using a special whole home air purification system in my
home and I am feeling great! I don't want to sound like a salesman, but I did
want to share some information with you about it.* In fact, the
technology is the only certified space technology in the world. Originally the
process was developed by NASA to clean air on the space station. The company is
conducting a 3 day field trial study on their best selling system called Fresh
Air. You won’t believe what this thing does – its revolutionary. In fact, I
have a demonstration called Living Proof I want to show you that will blow your
mind. It will only take about 15 minutes and I will only bring some
literature to leave with you when I'm done. Could I stop by this week or would
next week be better?
Or
Hello ________, This is
_______. Do you have a minute to talk? Great! The reason that I called is
that I just got started using a special whole home air purification system in my
home and I am feeling great! I don't want to sound like a salesman, but I did
want to share some information with you about it.* In fact, the
technology is the only certified space technology in the world. Originally the
process was developed by NASA to clean air on the space station. The company is
conducting a field trial study on their best selling system called Fresh Air.
I would like to send you a Petri dish to test the air
in your home. The test is free and it will show you if mold or bacteria is
growing in the environment. I want to make sure I send the test kit to the
right address.
Remember, your main goal is
always to share the 3 day field demo with each prospect – do not try to sell on
the phone. Make sure you follow through after your product approach.
Direct Mail :
(Someone called in on your
mailer) Hello, I am calling about a mailer I received from your company.
Yes, My name is Michael
Jackson, what is your full name? Thank you for calling. What I would like to
do is give you some more information about our Corporation and opportunity along
with learn more about you. What do you currently do for a career? I have some
facts and figures to go over with you. Do you have a pen and paper handy? We
will need about 30 minutes at my office, are you familiar with St. Paul. *
(Go for the close)
Ads:
Homemaker Classified Ad Script
Hello *_________,
how’s it going? This is _________
(your name).
I am getting back with you on the Home Maker ad about adding up to an extra
$500.00 a month to your family income. Do you remember reading the ad?
Great! *_________
tell me a little about yourself. Are you a stay at home mom? Do you have any
children? What are their ages? Great!
*_________, do
you work out side the home right now? Do you have any income coming in?
(Listen to what they say, may
say husband) Does he work full time job?
Where does he work? (Repeat back what they just
told you) *_________,
what made you respond to the ad that I ran?
Ok, great. Let
me give you a brief history of what our company is all about. Our company is
EcoQuest International. We are a 21 yr old manufacturing company that
manufactures air, water and laundry purification systems. We are all through
out the United States and we have products in over 80 countries. We do about 10
million dollars of business every month. So we are a pretty good size
operation. Our company for over 21 yrs now has made available to individuals
such as you, the ability to own their own home base business and to own a
distributorship with our company without the expenses of starting a traditional
business.
There are a lot
of people looking for a way out of financial difficulty. A lot of folks are
looking for freedom and security and realizing that when they own their own
business, they can achieve this verses working for a company and helping someone
else to become rich. I know you understand all of this.
You know
*_________, I looking for stay at home mom’s that would love to have several
hundred dollar bills sent to them each week, as many as you want or as few as
you want, and so *_________, One of the first things we need to do is have you
to take a look at our technology. I do appointments on ________ (day). This
________ (day) I will be at _________ (place) and would love to set up an
appointment with you and demonstrate our technology which is our Fresh Air
Purification Technology and let you try it in your home for about 3 to 4 days
and see what this technology does for you. There are several things you can
expect from odor removal to clean fresh air and if you like what our technology
does then it is simple.
We are going to
work on a data base and then we are going to get together and write a business
plan. I am here to do all the work and you’re here to help me get in front of
people. You would be helping me place this technology for field trials and if
they like what the technology does for them, we will then make it a part of
their lives then I am going to put $100.00 dollars in your pocket. *_________,
how does that sound to you? Great! When is a good time that we can get
together? (Let them know your days and time) Great I will see you at _________
(place) on ________ (day) at _________ (time).
By the way, you
are welcomed to bring your children so you don’t have to get a sitter
(if you meet them somewhere
other than their house.)
We are here to help you. So I will see you then. Thank you.
PowerwoRX ad:
Hello, This is Mike Jackson with EcoQuest
International. You sent a resume for an ad I ran in the Greeneville Sun. Do
you have a minute to discuss this? Great. Before I can set an interview, I
need to find out a little information so I can best see if there may be a fit
with our company.
- Are you currently employed
- If so, what is it about
XYZ company that makes you look for something different
- Are you looking for
something full time or part time
- What do you consider your
best skill sets
Great and thank you for this helpful
information. Let me tell you a little bit about our company and opportunity we
are interviewing for.
EcoQuest International is a 21 year old
Tennessee based company. They lead the entire world in Air Purification and
they are a Green focused Company bringing healthy living products to people and
to the world. Are you aware of the Green movement with ecology and conservation
and the income opportunities arising around this?
Well the company recently developed a new
energy saving division to help Americans lower utility bills and energy
consumption. The product is called Powerworx and is brand new. Are you
interested or do you know much about energy savings systems? No or Yes – I am
sure you would agree it is a huge expanding field. People associated with this
industry will do very well.
We are looking for 2 people with management
and leadership skills to help us expand into the Greeneville area. Do you have
any experience in management or leadership? Yes or No – OK, you sound like a
very interesting person that I would like to meet and interview. I have time
slots open both on Tuesday during the day or on Wed in the evening. Do you know
where (list office location) or (meeting location like a diner) is located? How
about 10 am Tuesday. Now Jim, I have lots of people interested in these two
positions so I will have my assistant call and confirm the day before. I will
see you at 10 am Tuesday and go over the company and our expansion plans and how
you may fit in. This position could involve a company car and some incentive
based bonuses. How does that sound to you. Great! See you at 10 am Tuesday at
my office or XXX.
Calling a friend
Hello, Jim - This is Mike Jackson, you doing
good today? Great! Do you have a minute to discuss something? Thanks - You
know how we have been talking about the economy, gas prices and needing more
income? I ran into something that is going to be really big and thought about
you right away. How does an extra $500 a week sound to you!
Listen, I just installed a device called
Powerworx on my electric panel. It reduces my electricity by 10% to 30%
depending on what I am using in the house. It is amazing. And it makes my
plasma TV work better and last longer by taking out line noise and protects from
lightening. I have never been so impressed with something. Took 30 minutes to
install.
Anyway, turns out the company is growing by
leaps and bounds and they need people. This has created an opportunity for me
to make some serious extra money. I have set up a $2000.00 second income stream
coming in by May. And! Believe it or not I am earning a 2008 (name dream car)
as a performance bonus and all part-time!
The reason I am calling you is our
friendship. I would love to work with you on this and I am pretty sure I can get
you the same deal and extra income.
I want to come over and see you and (wife’s
name). Can we talk over coffee on Tuesday? Set appointment.
(If friend needs more information go on – if
not set appointment and get over there with Powerworx. Be prepared to show
Fresh Air etc. but do not oversell. If they are pumped about Powerworx leave
Fresh Air for later)
EcoQuest International is a 21 year old
Tennessee based company. They lead the entire world in Air Purification and
they are a Green focused Company bringing healthy living products to people and
the world. The company recently developed a new energy saving division to help
Americans lower utility bills and energy consumption. The product is called
Powerworx and is brand new. Are you interested or do you know much about energy
savings systems? No or Yes – I am sure you would agree it is a huge expanding
field. People associated with this industry will do very well.
They are looking for 2 people with
management and leadership skill to expand into the Greeneville area. When I
stop by we can go over the company and there expansion plans and how we fit in.
See you at 10 am Tuesday at my office or XXX.
Referral
Hello, Jim - This is Mike Jackson, I am a
friend of John Browns? I was talking to John the other day. We were
discussing the economy, gas prices and needing more income? I told him I ran
into something that is going to be really big throughout the whole USA. John
said you were interested in this kind of thing asked me to call you.
Jim, I found a device called Powerworx. It
reduces my electricity by 10% to 30% depending on what I am using in the house.
It is amazing. And it makes my plasma TV work better and last longer by taking
out line noise. I have never been so impressed with something. Took 30 minutes
to install.
Anyway, turns out the company is growing by
leaps and bounds and it has created an opportunity for me to make some serious
extra money. I am working with the company locally and setting up $2000.00
second income stream coming in by May. And! Believe it or not I will earn a
company car and all part-time! John said you were open minded, a real business
type and always open to making money. Well this is a big money maker.
The reason I am calling is to see if I can
drop off some information and spend 15 minutes getting to know you. Can we talk
over coffee on Tuesday? Set appointment.
(If referral needs more information go on –
if not set appointment and get over there with Powerworx. Be prepared to show
Fresh Air etc. but do not oversell. If they are pumped about Powerworx leave
Fresh Air for later)
EcoQuest International is a 21 year old
Tennessee based company. They lead the entire world in Air Purification and
they are a Green focused Company bringing healthy living products to people and
the world. The company recently developed this new energy saving division to
help Americans lower utility bills and energy consumption. The product is
called Powerworx and is brand new. Are you interested or do you know much about
energy savings systems? No or Yes – I am sure you would agree it is a huge
expanding field. People associated with this industry will do very well.
They are looking for 2 people with
management and leadership skills to help expand into the Greeneville area.
John says you have some experience in management or leadership? As John said,
you sound like a very interesting person that I would like to meet. Do you have
a calendar handy. I have time available on Tuesday during the day or on Wed in
the evening. Which of these times might work.
I will be there and go over the company and
our expansion plans and how you may fit in. This position could involve a
company car and some incentive based bonuses is we really do well here in
Greeneville. Great! See you at 10 am Tuesday at my office or XXX.
A PROVEN TECHNIQUE TO INCREASE
MEETING ATTENDANCE
Earlier we
discussed helping your New Committed Business Builder get a fast start by
listing his top 100 ambitious go-getters. What is the next step once you have
given a successful presentation? The prospect likes what he saw and promises
to come to your next opportunity-meeting or training class. The odds are maybe
50% he will show. Would you like to guarantee he will? It will take PV PRESSURE
to do it!
GETTING THE LEVERAGE
The first thing
I do, after the presentation and while the prospect is excited and has agreed to
come to my opportunity meeting, is say, "John, give me
five or six names of the most ambitious, go-getter people you know so I can call
them for you. Anything I do, any recruits I get, any prospects sponsored,
belong to you. Let me see what I can do with the five or six names between now
and Tuesday evening's Opportunity Meeting. There is a good chance I can recruit
a couple of people for you.
I never feel
comfortable having people just tell me they will come to my meeting. Some will
not show. I want to make them come to the meeting by calling them and saying,
"I have recruited someone for you. Remember your friend Jim. You gave me
his name last week. I called him Friday and he is coming to the meeting Tuesday
evening. He is excited! He is going to order his Success Pack tonight and has
set up 4 meetings at his home! Now the first prospect must make a
decision to work this business because he has someone under him.
THE KEY
When you ask for
five or six prospects the key is to say, "John, give me the names of five or
six of the most ambitious people you know. I don't want anyone that is not a
go-getter. When I contact them I want to be able to say that John pointed out
that you are a winner and highly ambitious." This is going to perk up the
prospect I am calling. It is very hard to say no to an opportunity when
someone has so flattered you. Tie down an appointment date and time and begin
the process. When John attends your Tuesday meeting and at some point makes a
commitment to build a business, have him make his 100 name list. The process
continues to cycle!
THE FOLLOW UP
Keep a list of all prospects
who have indicated an interest in attending your meeting or your up line"
partner's meeting. Include phone numbers at home and work. Contact by phone
the entire list the afternoon or evening before the meeting.
People under your first levels should be contacted first. When a third or
fourth level, etc. says he/she is coming to the meeting, call the upline and
tell him that George, one of his downline Dealers, will be attending the meeting
and you are sure he wants to be there for support. This is positive leverage
where everyone wins.
HOW DO YOU BUILD AT A DISTANCE?
It seems everyone knows
someone "who would be great at this business," who lives 500 miles away. We
always recommend a new person build close to home. The logic is simple--it
costs less money and you can maintain closer contact. Also, someone you thought
could be great often does not work out. Here are some tips to follow if you are
absolutely convinced you know a superstar who lives out-of town. Call the
prospect and use the same approaches recommended earlier. Close by saying,
"Chris, you may or may not be interested, but you owe
it to yourself to check it out. I would sure feel bad when my business is making
a bunch of money down the road from now and I had never even taken time to let
you in on it. I’ll tell you what I will do. I will send you a very informative
magazine and a DVD that will answer most of your questions. Now, Chris, if I go
to the expense of sending you that package, will you spend four to six hours
investigating it? "
If he says, "No" you
really are ahead because you could have spent several hundred dollars on travel
expenses and wasted several days, and the answer would still be "No." If the
answer is, "Yes, I will investigate," send the package. There is some
cost involved, so be sure he will use the material and be sure you get it back.
Plan to call your prospect
two or three days after he should have received the package. Enthusiastically
ask your potential Dealer, "Hey, what did you think of the
magazine? " If he says, "What magazine?" your prospect may just be a
"dud." Follow-up with, "How about the DVD? " Again, if he has not
listened , you may be trying to sponsor the wrong person. I would not show
anger or alarm at this point, but I would ask if something has come up that has
kept him from investigating the material. (Sometimes a family, health, or
business problem can disrupt a person's routine and you do not want to lose a
good prospect by being too abrupt.) You do, however, want to convey the attitude
that you expect him to read the material and listen to the DVD. Be sincere
about this request.
If you are fortunate, the
prospect may call you. The initiative and aggressiveness required to initiate
the call demonstrates the excitement and potential necessary to build a
business. If your prospect says, "I was up until
2:30 A.M. last night ...that magazine is really
something ... I couldn't put
it down... this appears to be an answer to prayer ... how do I get started?" You
can invest in travel expense and rest assured it will be an outstanding
investment. (You only need a few like that to build a huge business and become
financially independent.)
If you are just getting
started and feel you lack experience but you have an out-of-town prospect
that looks great, discuss it
with your upline manager. Usually he/she can find a way to train your
new prospect.
Once a
commitment is made by your out of town prospect it is imperative a plan is in
place before
you travel to help them.
Your new leg builder should purchase a Success Pack – you can’t build
from an empty wagon,
especially out of town. Secondly, have your out of town builder invite 3
to 5 guests each day to the
meeting you will come to conduct. Your leader should send you (his
upline partner) a daily email
of those invited. You can work with these prospects even before you
arrive by doing 3 way calls.
CONFERENCE CALLING
Conference calling is a WIN-WIN
situation. If you are intimidated by Conference Calling, don't be. Use
this with local or out of town prospects. The mechanics of conference calling
are so simple that teenagers have been using it for some years to organize their
social life. Many phone systems are like ours: dial one party, put him on
hold, dial the other party and punch "conference call."
If the new Dealer and his Sales Manager
are at one phone location, the idea still works even without an extension. The
new Dealer calls his friend and uses the same phone script shown below. He
introduces his Sales Manager to his friend on the other end and hands the phone
to his Sales Manager.
Sending a pre-approach
"Success from Home and DVD", is a graceful approach for the new Dealer. Now
just call your prospect and briefly say, "Hi, this is John, I'm calling to
see if you received the information I sent about EcoQuest?" "By the way, I have
a friend, Jim Rogers, on the line who is very knowledgeable about our business.
He is respected throughout EcoQuest for helping others build strong
organizations. He would like to explain the advantages of our company and
business plan. In an instant, EcoQuest will shine like a beacon in a
dark night. The prospect will be impressed. He has probably never before
experienced this type of attention. Let's explore the power of conference
calling from the vantage point of the prospect, the downline and the upline.
PROSPECT'S VIEWPOINT
First of all, you compliment your prospect
by calling him/her. Your phone call conveys the message that he or she is
worthy of your time. You stroke his ego and give him a sense of importance. He
will appreciate your respect and repay you with loyalty. Secondly, you contacted
your prospect at his convenience and in the comfort and security of his home.
Being in secure surroundings should make your prospect more receptive to your
message. since the prospect is in a non-threatening environment, he is likely to
be more responsive. The prospect will realize that he will receive team support
from his upline. This conveys a sense of confidence and a feeling of potential
success. These feelings are powerful psychological emotions that will
encourage the prospect to sponsor with you.
DOWN LINE VIEWPOINT
Most new Dealers are
terrified of the phone. They view it as an alien
beast waiting to devour them. If the telephone doesn't eat the Dealer’s ear
then surely he faces
morbid rejection from the prospect. That fear is enough to keep the new Dealer
off the phone and out of the prospecting business.
However, when a confident and respected "upline" participates in the conference
call, the phone becomes a friend and the fear of rejection dissipates. The
"downline" understands that their "upline" will act as a buffer against the new
prospect's cunning and difficult questions and objections. Freed from the fear
of rejection, the new Dealer will be able to prospect more extensively and
successfully. This increases the likelihood of finding the hungry prospects
which make a successful marketing team. It enhances the probability of
everyone's success.
The
upline’s is personal attention gives the "downline" security. The "upline", by
sharing the conference, is clearly demonstrating his personal care and concern
for the "downline's" success. That concern will pay big dividends in the
future. Additionally, the "downline" has third party credibility and loses the
fear that is a natural extension of his own inexperience.
UPLINE'S VIEWPOINT
During the
conference call the “upline" trains the "downline". He teaches general
information about EcoQuest: the products, the philosophy and the business
opportunity. By example, he
shows the new Dealer how to handle objections and demonstrates sponsoring
techniques. And this is all done at the "upline’s" convenience.
Naturally, conference calls build rapport
and loyalty. These factors could be extremely important in the future. I think
it's wise for the “upline" to make an outline of what he/she wants to convey to
the new prospect. Most available one-on-one presentations would suffice. If
you don't want to make an outline, use a highlighter to hit the script high
points. Fifteen minutes is long enough. Conclude the
call by getting some kind of
commitment. For example, the prospect will order a Fresh Air, watch a DVD or
two, listen to a C/D or attend an area meeting. Any small commitment is good
because it gives you the opportunity to follow-up with a business ROMANCE that
could lead to an EcoQuest marriage.
LifeLine
You
can follow the same path as Three Way Calling using the EcoQuest nightly
Lifeline. Each night company CEO or a selected field leader gives a fifteen
minute EcoQuest business overview. You three way in your prospect and at the
end of the call you have a high probability of sponsoring the prospect or
selling a Fresh Air. Imagine in your mind that Mike Jackson was conducting this
call just for you. What would you do in this case? The answer is “I would be
on the call with guest”! See you at 10pm eastern time Monday through Friday and
noon on Saturday at 1-641-594-7500. The passcode is 546009#. There is also a
call at 11am eastern designed to explain the Infinity2 Nutrition Center Business
plan.
REFERRALS -- COLD OR WARM?
Talk to ten people unfamiliar
with contacting referrals and nine will say that referrals, when contacted, are
cold calls. Are they? What we are about to discuss is important to your
success in building a big EcoQuest business, especially if you want to
build quickly.
To clarify the term
"Referral" as applied to our business we must first have a nominator. A
nominator is anyone: a friend, neighbor, fellow worker, even a
stranger who is willing to give you, to nominate, names of people he knows.
It isn't important how well he knows you
or even if he is a stranger. It is important that the prospects provided by the
nominator like the nominator and believe he/she is creditable. Why? When we
contact the prospects we are borrowing the prestige and creditability of the
nominator.
Research on the life
insurance industry indicates we effectively borrow 90 percent of the
nominator's prestige and credibility when we contact his/her friends.
Essentially we are calling on the nominator's behalf to relay a message of
importance.
To illustrate, pretend you are traveling
to London. A friend hears about your trip and asks that you contact his best
college friend and his best man who lives in London. He gives you his name and
phone number and asks you to call and say hello. Is this a cold call? No. You
would look forward to making the call. You see yourself as your friend's
personal ambassador.
It really doesn't matter
whether it is a friend or someone you just met at the health club who asks you
to make the contact. Your reception from the London friend will be the same:
very excited. You called with good news from a foreign land.
"A stranger is just a friend you haven’t yet met."
It is important for you to
understand that referrals are a warm call. You limit your market when you
believe only people you know are warm calls. You will not be able to help your
first levels build in-depth or have control over developing Sales Manager
on a regular, predictable basis.
The world is yours if you understand the
psychology of a referral being a warm call. Just think if you know 500 people
and each of them know 500 that is potentially 250,000 referrals--WARM
REFERRALS. That would keep you busy for some time. But if you needed more?
___________________ 250,000
by 500!
You may be saying to yourself; the
examples given aren't the same as contacting a referral and asking if he is
interested in a business opportunity. It may not be the same if you don't
believe we have the BEST OPPORTUNITY IN AMERICA today or if you contacted one of
the $50,000,000 Lotto winners. If you do believe in the opportunity and the
referral you contact has a family to feed, children to educate, house payments
to make and his company is down-sizing, he knows it is just a matter of time for
him. You receive a completely different reception, as well as a business
builder and life-long friend.
Yes, many referrals will not
be interested, but if you use one of the scripts in a caring and nurturing way,
you will never hurt anyone's feeling by offering them an opportunity.
Telephone Script For
Referrals
(
Prospect's Name), Hi! My Name
is (Your Name). You don't know me ... Let me explain why
I am calling."
(Prospect's Name), I am a
Marketing Manager with a large international environmental health
care corporation.
Located in
Greeneville, Tennessee. I was recently speaking with one of my key people.(Referrer's
Name). Do you him? I mentioned that I was interested in bringing
another associate into our organization who could handle himself/herself in a
high-income sophisticated marketing position and (Referrer’s Name) mentioned
your name right away. Now, (He/She) has no idea of your present situation, but
thought you would be open-minded to career opportunities and thought I would
like to meet you.
“Could we
get together for a cup of coffee sometime next week? What does your schedule
look like on (Date) at (Time)?”
Referrals:
Hello is _______ home?
_______ my name is ________. We have not met but we have a mutual friend John
Smith. John suggested that I call you. John and I were having a business
conversation regarding a situation that will put $10,000.00 ‑ $15,000 extra
income in my pocket this year. Your name came up as an open minded person that
may or may not be interested in that kind of extra money. John said you were a
success oriented person and that you would probably meet with me for coffee to
let me explain my business further. Do you have a calendar handy? How about if
we meet for coffee some morning this week or would after work be better for you?
(Meet in
the lobby of a restaurant or at their office!)
THE ART OF TURNING CHANCE MEETINGS
INTO OPPORTUNITIES
How many times
perhaps have you met someone on a chance encounter while waiting in line at the
grocery store, at church or at a P.T.A. meeting. You probably thought to
yourself, "I would really like to be associated with this person in my
business," but you didn't know how to approach them. F.O.R.M. is a
formula that can gracefully and comfortably open doors for you. It is my
observation that when we develop anyone in our business to Manager, that person
first must perceive us as a caring friend. We do not make friends by talking
about ourselves. We make friends by asking "caring-types of questions” and
involving the other person to share with us the major areas of their world, such
as family, occupational and recreational interests. So here we are in front of a
top notch prospect, what do we do now? Start by asking about the person in this
manner:
l F -
FAMILY. Are you married? Do you have any
children in college? How many boys do you have? Girls? Ask family questions
that seem appropriate and don't feel that your prospect would think that you are
nosy. He/she loves to talk about themselves and their family. Many times as
they talk, they will indicate how expensive it is to send a child to college.
Tuition is increasing every year. Store this information in the back of your
mind.
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OCCUPATION. What type of work do you do? How is the
economy affecting your business? Questions of this type will usually get a
response that business is not very good or that employees are being laid off in
their plant. Perhaps, they will respond that they did not get a badly needed
salary increase this year. Don’t forget to listen when you ask questions
because people will tell us what we want to know, their problems, their wants,
their desires and even their hurts. We are in a position to help them solve
these problems.
l R -
RECREATION. What do you do in your leisure time?
What are your hobbies? Questions similar to these will usually open up
conversations about health. A person might respond by saying, “We use to go
bowling or hiking but my husband hasn’t felt very well lately so we just watch
television now.” The next question might be, “What seems to be the problem with
your husband’s heath?”
l M -
MESSAGE. (Recruiting Message) In the above example,
we have uncovered a need for money and poor health. I will decide which is the
biggest problem in this person's life and say something like this, "You
mentioned a few minutes ago that your husband is suffering from terrible
allergies. I have a good friend who felt the same way and I was able to help
him overcome the problem. I need to get to another appointment right now but if
you would like for me to give you a call tomorrow, I will be glad to share how
my friend overcame this problem and who knows, maybe it could help your husband
to feel better." The attitude of the prospect is usually very appreciative and
they don't mind giving you their telephone number.
I do not attempt
to do an interview at the time I meet the person. I have found that it is best
to interview under favorable circumstances so I will call the next day and
arrange a convenient time for us to meet again. I am flexible. If the
situation is right and if there is enough tine to make a presentation, I will
share with the prospect at that time. I have done this several times
while flying. This meant that I had a couple hours sitting next to someone and
it probably would not be easy to get back with them for awhile.
THIRD PARTY LETTER
INCREASE YOUR PERCENTAGES
You have now completed all
100 names on your "PROSPECTS List" and your "upline partner" is
ready to contact your prospects for you. If you will write the following letter
and send it to your prospect three days before your upline calls, your prospect
will be more receptive and open to that call.
A
pre-printed postcard on yellow or white card stock, using the same message, will
also work. Make sure your return name and address are on the front of the
postcard or envelope. Coordinate with your "upline partner" the number of
letters to be sent (usually ten to twenty at a time) and the mailing date.
THIRD PARTY LETTER
Dear
(Prospect's first name),
Every
so often an opportunity comes along that can really help us, but sometimes in
our daily rush to keep things rolling, we ignore it. Recently I had the pleasure
of reviewing a program that is important to me financially, especially in these
uncertain economic times. A friend referred it to me.
When I
was first approached, I had little interest in even talking about it. But,
since I found it worthwhile and important, I recommend that you take the
opportunity to look at this program. I asked (Name of "upline partner") to
contact you in the near future. Make up your own mind, naturally, but it is my
sincere belief that you will find the short time it takes to talk to him will be
time well-spent!
Sincerely,
(Your signature)
This
letter's effectiveness is not diminished even if it is typed on a card with the
prospect's and "upline partner's” names hand written in the space
provided. Please also remember to sign your name.
______________________________________________________________________________
Telephone Script For “Third Party Letter” Approach
“Hi,
(name of Prospect) I’m (Your Name) and (Third Party) asked me to call. Did you
receive the letter (Third Party) sent?” After response; (Third Party) asked me
to visit with you for a few minutes and personally share this concept with you.
I am available on (Tues or Thurs) at 3:00 P.M. Which is better for you?”
If the Prospect asks what it is or says they are not interested,
reply with statements from the
earlier sections on Handling Objections.
TEN STEPS TO GETTING STARTED
1. DEVELOP A PROSPECTING SYSTEM
Complete your Top 100 List. Your upline will help you
contact these people. Select a graceful approach script and help your "upline
partner" by making personal calls to people on the list. You can also send these
people a "Pre-Softening Letter" with a note on it. (See Third Party
Letters and Brochures.) Spend thirty-five to forty minutes reading this booklet
until the material becomes very familiar.
2. USE THE PRODUCTS
Believe in EcoQuest technology and understand the
Sales Plan. You must realize that you represent the finest products money can
buy. Be proud of the opportunity which allows you to help so many people in so
many ways. To be able to sell - Be Sold! To be convincing - Be Convinced.
Don’t try to sell someone on something you are not sold on yourself. The
education you will receive from your “upline partner" and other Dealers will
make you wise beyond description.
3. SHARE YOUR GOALS
Set goals. With the help of your upline partner set
the following goals:
* I will become a Fast Start Distributor in
______________________________.
* I will become a Manager in
_______________________________.
* I will become a Coordinating Manager in
___________________________.
* I will order my Bonus Car in
________________________________.
* I will make a goal board and put it on my office
wall by____________.
4. BUSINESS OPPORTUNITY MEETINGS EITHER LIVE OR ON
CONFERENCE CALLS
Attend your “upline partner’s” business meetings.
Attend occasional area meetings and phone meetings. You should participate in
these meetings as part of a learning opportunity. Remember, you come alone -
you’re learning; when you bring a friend - you’re earning. Finally, schedule
some meeting in your home. You will work to fill your living room if you know
your upline partner is coming to do your meeting. Work everyday, all week to
fill the room. There is nothing more powerful than a group of highly motivated
EcoQuest leaders gathering together talking business and helping others get
started. If you are not getting together regularly you are missing a key
component that cements groups together for life.
5. LISTEN TO C/D’s and watch DVD’s.
Contact
www.ecoquestmac.com for a list of outstanding and inexpensive C/D’s and
DVD’s. Begin listening a bit every day and viewing the DVD’s as soon as
possible. Use non-productive time, such as riding in the car, to listen to
tapes. The C/D’s and DVD’s will keep you motivated, give you new ideas about
the business and teach you the basics. You can also download MP4 movies to your
media play by going to
www.ecoquestmac.com.
6. INITIAL INVENTORY – The Success Pack and Wellness
Business Pack
Obtain some inventory. It is important for your
growth because:
* Your prospects will see your commitment.
* You will save time by having products available.
* “Impulse buying" will increase your volume.
* Inventory is a sound investment.
·
Inventory can help you get a fast start and get
moving quicker.
·
You will be promoted to Sr. Dealer and start
earning 6% or Master Dealer earning 12% or more on your new partners.
7. YOUR EcoQuest HOME OFFICE
Determine the location for your EcoQuest home office
and set it up. You will need the following:
* Table or desk
* Shelves for products
* Calculator
* File folders for purchase orders
* Computer software for your EcoQuest business is
available when you need it.
·
Open an EcoQuest checking account. Use it for all
purchases related to your business.
·
Purchase a Fresh Air from your personal checkbook
to your business checkbook at retail (see you made your first sale)
·
Go to
www.ecoquest.com and go to the business owner section. Order your EcoQuest
Web Site for a free one month trial. This is a very important step. The
EcoQuest Business Center on your personal web site is filled with reports you
will need as you develop and grow your organization.
·
8. PRESENTATION Proof Book
Obtain a one-on-one Presentation Book from
www.ecoquestmac.com This is a powerful compilation of information you will
use everyday as you build your company.
9. LOOK YOUR BEST
Dress well. Observe business people in your area and
the way they dress. People in larger cities usually are more formal in their
attire, especially in the downtown area. Those in smaller towns and suburbs are
more casual. Try not to overdress or underdress for your prospect. If you
aren’t sure, it is best to be well-dressed.
10. EXPLAIN TRAINING
Explain to your prospect "your commitment" to train
him/her. Introduce him to this
booklet and tell him you will be his "upline
partner". This will impact confidence to your prospect that they too, can
be successful. Otherwise, and success in this business can appear to depend on
luck, most people have already had enough of the bad kind.
Thanks for reading this material. I have been in Home Based
Business for nearly 30 years.
An estimated two billion dollars in business has been created
since I first conducted two
Interviews on a Sunday afternoon at my home. I have learned the
ideas above from many friends
And partners as well as trial and error. My message to you is
“you can go this business”
Happy Business Building,
Mike Jackson Sr.
Founder/CEO
EcoQuest International
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